- The authority of a man to spank his wife for good cause (like being served coffee that's not fresh enough) is taken for granted.
- Sometimes the 50's and early 60's are portrayed as as a dull, almost sexless era, but the advertising agency which created this ad obviously believed spanking was sexy enough to help sell the product. (First rule of advertising - sex sells). This means it was recognized back then that the act of a man spanking a woman has (or at least can have) sexual overtones (notice that the female model is extremely attractive). There was in fact a noticeable liberalization of sexual mores beginning in the 1940's - for example, the famous spanking in Kiss Me Kate (1948) obviously had a sexual subtext.
- The husband isn't exactly Beau Brummel - in fact, he's wearing flood pants and argyle socks! How did he wind up with such a good-looking wife?
